subject area of
- A Comparative Analysis of New Product Programmes: Journal Articles
- A buyer behaviour framework for the development and design of software agents in e‐commerce Conferences
- A decision paradox: benefit vs risk and trust vs distrust for online dating adoption vs non-adoption Journal Articles
- A discriminant model for identifying scenarios of industrial new product failure Journal Articles
- A factor analytic study of the sources of meaning in hedonic consumption Journal Articles
- A model for Web‐based information systems in e‐retailing Journal Articles
- A relationship‐building model for the Web retail marketplace Conferences
- A review of industrial market segmentation research and a proposal for an integrated segmentation framework Journal Articles
- A thematic exploration of the evolution of research in multichannel marketing Journal Articles
- A trust-risk perspective on social commerce use: an examination of the biasing role of habit Journal Articles
- ADVERTISING SCREAMERS VERSUS HUMMERS Journal Articles
- Adoption and non-adoption motivational risk beliefs in the use of mobile services for health promotion Journal Articles
- Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements Journal Articles
- Agile-Stage-Gate: New idea-to-launch method for manufactured new products is faster, more responsive Journal Articles
- An empirical analysis of tenant location patterns near department stores in planned regional shopping centers Journal Articles
- An empirical examination of clustering and dispersion within Canadian shopping centers Journal Articles
- Antecedents of locus of causality attributions for destructive acts in distribution channels Journal Articles
- Anything in Skirts Stands a Chance: Marketing the Canadian North-West to British Women, 1880-1914 Journal Articles
- Artificial intelligence and empirical consumer research: A topic modeling analysis Journal Articles
- Artificial intelligence and robots in individuals' lives: how to align technological possibilities and ethical issues Journal Articles
- Assessing the impact of big data on firm innovation performance: Big data is not always better data Journal Articles
- Asymmetric Wholesale Pricing: Theory and Evidence Journal Articles
- Betting on the wrong horse: The antecedents and outcomes of entrepreneur’s opportunity regret Journal Articles
- Beyond gender differences: Self-concept orientation and relationship-building applications on the Internet Journal Articles
- Big data for social benefits: Innovation as a mediator of the relationship between big data and corporate social performance Journal Articles
- CONSUMER ATTITUDES TOWARD UNAVAILABILITY AND MISPRICING OF ADVERTISED ITEMS BY GROCERY STORES Journal Articles
- Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies Journal Articles
- Conflict and performance in channels: a meta-analysis Journal Articles
- Criteria for screening new industrial products Journal Articles
- Customer-related executive leadership turnover and firm performance: A dilemma of firm-level human resource contingencies Journal Articles
- Dealing with social networking site addiction: a cognitive-affective model of discontinuance decisions Journal Articles
- Determinants of market research expenditures for new industrial products Journal Articles
- Determining Success Criteria for Financial Products: A Comparative Analysis of CART, Logit and Factor/Discriminant Analysis Journal Articles
- Determining the factors affecting brand authenticity of startups in social media Journal Articles
- Developing environmentally conscious product strategies: a qualitative study of selected companies in Germany and Britain Journal Articles
- Developing successful new financial services for businesses Journal Articles
- Divergent thinking and market visioning competence: An early front-end radical innovation success typology Journal Articles
- Do Customer Partnerships Improve New Product Success Rates? Journal Articles
- Does big data enhance firm innovation competency? The mediating role of data-driven insights Journal Articles
- Does buying green pay off? Stock market reactions to green acquisitions Journal Articles
- Drivers of green innovation and green acquisition: empirical evidence from the food and beverage industry Journal Articles
- Effects of online review positiveness and review score inconsistency on sales: A comparison by product involvement Journal Articles
- Employee revenge against uncivil customers Journal Articles
- European Journal of Marketing Journal
- Evolution of a service ecosystem: Longitudinal evidence from multiple shared services centers based on the economies of worth framework Journal Articles
- Exploring the application of mission statements on the World Wide Web Journal Articles
- Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising Journal Articles
- From landslide to mudslide: The strategic marketing mistakes of the 2020–2023 New Zealand Labour Government Journal Articles
- Green and competitive: Influences on environmental new product development performance Journal Articles
- Guest editorial Journal Articles
- Guest editorial Journal Articles
- How can machine learning aid behavioral marketing research? Journal Articles
- How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information Journal Articles
- How signal intensity of behavioral orientations affects crowdfunding performance: The role of entrepreneurial orientation in crowdfunding business ventures Journal Articles
- INTERVIEWING IN MARKET AND SOCIAL RESEARCH - SMITH,JM, PAUL,R AND PAUL,K Journal Articles
- Identifying industrial new product success: Project NewProd Journal Articles
- Industrial Marketing Management Journal
- Industrial firms and the power of mission Journal Articles
- Industrial firms' new product strategies Journal Articles
- Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses Journal Articles
- Integrating Environmental Issues into Product Development: Understanding the Dimensions of Perceived Driving Forces and Stakeholders Journal Articles
- Integrating Production Costs in Channel Decisions Journal Articles
- International Journal of Market Research Journal
- International Journal of Research in Marketing Journal
- International Journal of Sport Management and Marketing Journal
- International Marketing Review Journal
- Internet Research Journal
- Introducing successful new industrial products Journal Articles
- Joint Marketing and Sales Appointment: Uncertainty from Intertwining of Marketing and Sales in One Position Journal Articles
- Journal of Advertising Research Journal
- Journal of Business Research Journal
- Journal of Business and Industrial Marketing Journal
- Journal of Consumer Affairs Journal
- Journal of Consumer Marketing Journal
- Journal of Consumer Psychology Journal
- Journal of Euromarketing Journal
- Journal of Macromarketing Journal
- Journal of Marketing Journal
- Journal of Marketing Research Journal
- Journal of Retailing Journal
- Journal of Retailing and Consumer Services Journal
- Journal of Service Management Journal
- Journal of Services Marketing Journal
- Journal of the Academy of Marketing Science Journal
- Learning orientations and learning dynamics: Understanding heterogeneous approaches and comparative success in nascent entrepreneurship Journal Articles
- Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation Journal Articles
- Managing business‐to‐business relationships throughout the e‐commerce procurement life cycle Conferences
- Marketing Intelligence and Planning Journal
- Marketing Letters Journal
- Marketing science Journal
- Monitoring Technologies in Industrial Systems Journal Articles
- Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities Journal Articles
- Network ties in the outside-in strategy: Contingencies of resource endowments and absorptive capacity Journal Articles
- New Product Scenarios: Prospects for Success Journal Articles
- New Products Journal Articles
- New product processes at leading industrial firms Journal Articles
- New product success in industrial firms Journal Articles
- New-product success in the chemical industry Journal Articles
- Not all IT addictions are handled equally: guilt-vs shame-driven coping with IT addiction Journal Articles
- Opinion leadership vs. para-social relationship: Key factors in influencer marketing Journal Articles
- Organizational antecedents of environmental responsiveness in industrial new product development Journal Articles
- Organizational antecedents of environmental responsiveness in industrial new product development Journal Articles
- Overall corporate strategies for new product programs Journal Articles
- Overhauling the new product process Journal Articles
- Panel report: the dark side of the digitization of the individual Journal Articles
- Performance effects of involving lead users and close customers in new service development Journal Articles
- Performance implications of using signaling and screening for expanding interfirm business networks: Evidence from franchising Journal Articles
- Performance typologies of new product projects Journal Articles
- Personal use of smartphones in the workplace and work–life conflict: a natural quasi-experiment Journal Articles
- Potential treatments of technology addiction: insights for information systems scholars Journal Articles
- Predevelopment activities determine new product success Journal Articles
- Profiting from Partial Allowance of Ticket Resale Journal Articles
- Project NewProd: Factors in New Product Success Journal Articles
- Psychology and Marketing Journal
- QUESTIONNAIRE DESIGN MANUAL - SOCIAL-AND-COMMUNITY-PLANNING-RESEARCH Journal Articles
- Qualitative Market Research Journal
- Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships Journal Articles
- Reminders of One's Middle Name Result in Decreased Indulgence Journal Articles
- Resource allocation in the new product process Journal Articles
- Retailer use of a professional social media network: Insights from franchising Journal Articles
- Reviews’ length and sentiment as correlates of online reviews’ ratings Journal Articles
- SNS use reduction: a two-facet privacy concern perspective Journal Articles
- Sales Pipeline Technology: Automated Lead Nurturing Journal Articles
- Self‐service with a smile? Journal Articles
- Service Industries Journal Journal
- Social bundling: A novel method to enhance consumers? intention to purchase online bundles Journal Articles
- Social motivation for the use of social technologies Journal Articles
- Stressful exit of B2B executives and their impact on firm performance: Contingent effects of erosion of status, diminished social support and cohesiveness Journal Articles
- Success factors in product innovation Journal Articles
- Supply chain collaboration alternatives: understanding the expected costs and benefits Journal Articles
- The AI transformation of product innovation Journal Articles
- The Buying Brain: Secrets to Selling to the Unconscious Mind Journal Articles
- The Dimensions of Industrial New Product Success and Failure Journal Articles
- The First World Congress on the Management of Electronic Commerce - Guest editorial Journal Articles
- The First World Congress on the Management of Electronic Commerce: review and commentary Journal Articles
- The Performance Impact of Product Innovation Strategies Journal Articles
- The Performance Impact of an International Orientation on Product Innovation Journal Articles
- The Second World Congress on the Management of Electronic Commerce Journal Articles
- The Worth of Product Placement in Successful Films: An Event Study Analysis Journal Articles
- The Worth of Product Placement in Successful Films: An Event Study Analysis Journal Articles
- The drivers of success in new-product development Journal Articles
- The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics Journal Articles
- The evolution of software pricing: from box licenses to application service provider models Journal Articles
- The impact of brand equity on vertical integration in franchise systems Journal Articles
- The impact of channel function performance on buyer–seller relationships in marketing channels Journal Articles
- The impact of emotional expressions on the popularity of discussion threads: evidence from Reddit Journal Articles
- The impact of ignorance and bias on information security protection motivation: a case of e-waste handling Journal Articles
- The impact of new product strategies Journal Articles
- The influence of information ecology on e‐commerce initiatives Journal Articles
- The influence of narrative description on the success of crowdfunding campaigns: The moderating role of quality signals Journal Articles
- Transnational digital entrepreneurship and enterprise effectiveness: A micro-foundational perspective Journal Articles
- Transparency and empowerment in an investment environment Journal Articles
- Trust and reciprocity with transparency and repeated interactions Journal Articles
- Understanding Chinese consumer engagement in social commerce Journal Articles
- Understanding Value-Added Resellers’ Assortments of Multicomponent Systems Journal Articles
- Unpacking conflicting evaluations and ambivalence in online hotel booking: The moderating role of perceived enjoyment in user retention Journal Articles
- Unraveling threats in parasocial relationships: a study on social media influencers Journal Articles
- When Karma strikes back: A model of seller manipulation of consumer reviews in an online marketplace Journal Articles
- When does CEO endorsement of sales & marketing leaders help firms? The role of heavy marketing emphasis Journal Articles
- When injured product users may also stay satisfied: A macro-level analysis Journal Articles
- Why new industrial products fail Journal Articles
- Winston/NEXTEL Cup: the triumph of the spectacle Journal Articles