subject area of
- A Comparative Analysis of New Product Programmes: Academic Article
- A buyer behaviour framework for the development and design of software agents in e‐commerce Conference Paper
- A discriminant model for identifying scenarios of industrial new product failure Academic Article
- A model for Web‐based information systems in e‐retailing Academic Article
- A relationship‐building model for the Web retail marketplace Conference Paper
- A review of industrial market segmentation research and a proposal for an integrated segmentation framework Academic Article
- A trust-risk perspective on social commerce use: an examination of the biasing role of habit Academic Article
- ADVERTISING SCREAMERS VERSUS HUMMERS Academic Article
- Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements Academic Article
- Agile-Stage-Gate: New idea-to-launch method for manufactured new products is faster, more responsive Academic Article
- An empirical analysis of tenant location patterns near department stores in planned regional shopping centers Academic Article
- An empirical examination of clustering and dispersion within Canadian shopping centers Academic Article
- Antecedents of locus of causality attributions for destructive acts in distribution channels Academic Article
- Anything in Skirts Stands a Chance: Marketing the Canadian North-West to British Women, 1880-1914 Academic Article
- Assessing the impact of big data on firm innovation performance: Big data is not always better data Academic Article
- Asymmetric Wholesale Pricing: Theory and Evidence Academic Article
- Beyond gender differences: Self-concept orientation and relationship-building applications on the Internet Academic Article
- Brand Loyalty and Price Promotion Strategies: An Empirical Analysis Academic Article
- Criteria for screening new industrial products Academic Article
- Determinants of market research expenditures for new industrial products Academic Article
- Determining Success Criteria for Financial Products: A Comparative Analysis of CART, Logit and Factor/Discriminant Analysis Academic Article
- Developing environmentally conscious product strategies: a qualitative study of selected companies in Germany and Britain Academic Article
- Developing successful new financial services for businesses Academic Article
- Divergent thinking and market visioning competence: An early front-end radical innovation success typology Academic Article
- Do Customer Partnerships Improve New Product Success Rates? Academic Article
- Does big data enhance firm innovation competency? The mediating role of data-driven insights Academic Article
- Effects of online review positiveness and review score inconsistency on sales: A comparison by product involvement Academic Article
- Employee revenge against uncivil customers Academic Article
- European Journal of Marketing Journal
- Expanding the Scope of Segmentation Research Academic Article
- Green and competitive: Influences on environmental new product development performance Academic Article
- Guest editorial Academic Article
- Guest editorial Academic Article
- How can machine learning aid behavioral marketing research? Academic Article
- How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information Academic Article
- How signal intensity of behavioral orientations affects crowdfunding performance: The role of entrepreneurial orientation in crowdfunding business ventures Academic Article
- Identifying industrial new product success: Project NewProd Academic Article
- Industrial Marketing Management Journal
- Industrial firms' new product strategies Academic Article
- Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses Academic Article
- Integrating Environmental Issues into Product Development: Understanding the Dimensions of Perceived Driving Forces and Stakeholders Academic Article
- Integrating Production Costs in Channel Decisions Academic Article
- International Journal of Research in Marketing Journal
- International Journal of Service Industry Management Journal of Service Management Journal
- International Journal of Sport Management and Marketing Journal
- International Marketing Review Journal
- Internet Research Journal
- Introducing successful new industrial products Academic Article
- Joint Marketing and Sales Appointment: Uncertainty from Intertwining of Marketing and Sales in One Position Academic Article
- Journal of Advertising Research Journal
- Journal of Business Research Journal
- Journal of Consumer Marketing Journal
- Journal of Consumer Psychology Journal
- Journal of Euromarketing Journal
- Journal of Macromarketing Journal
- Journal of Marketing Journal
- Journal of Marketing Research Journal
- Journal of Retailing Journal
- Journal of Retailing and Consumer Services Journal
- Journal of Services Marketing Journal
- Journal of the Academy of Marketing Science Journal
- Learning orientations and learning dynamics: Understanding heterogeneous approaches and comparative success in nascent entrepreneurship Academic Article
- Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation Academic Article
- Managing business‐to‐business relationships throughout the e‐commerce procurement life cycle Conference Paper
- Marketing Intelligence and Planning Journal
- Marketing Letters Journal
- Marketing Science Journal
- Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities Academic Article
- New Product Scenarios: Prospects for Success Academic Article
- New Products Academic Article
- New product processes at leading industrial firms Academic Article
- New product success in industrial firms Academic Article
- New-product success in the chemical industry Academic Article
- Organizational antecedents of environmental responsiveness in industrial new product development Academic Article
- Organizational antecedents of environmental responsiveness in industrial new product development Academic Article
- Overall corporate strategies for new product programs Academic Article
- Overhauling the new product process Academic Article
- Performance effects of involving lead users and close customers in new service development Academic Article
- Performance implications of using signaling and screening for expanding interfirm business networks: Evidence from franchising Academic Article
- Performance typologies of new product projects Academic Article
- Predevelopment activities determine new product success Academic Article
- Profiting from Partial Allowance of Ticket Resale Academic Article
- Project NewProd: Factors in New Product Success Academic Article
- Psychology and Marketing Journal
- Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships Academic Article
- Reminders of One's Middle Name Result in Decreased Indulgence Academic Article
- Resource allocation in the new product process Academic Article
- Retailer use of a professional social media network: Insights from franchising Article
- Reviews’ length and sentiment as correlates of online reviews’ ratings Academic Article
- Self‐service with a smile? Academic Article
- Service Industries Journal Journal
- Social bundling: A novel method to enhance consumers? intention to purchase online bundles Academic Article
- Success factors in product innovation Academic Article
- Supply chain collaboration alternatives: understanding the expected costs and benefits Academic Article
- The Buying Brain: Secrets to Selling to the Unconscious Mind Academic Article
- The Dimensions of Industrial New Product Success and Failure Academic Article
- The First World Congress on the Management of Electronic Commerce: review and commentary Academic Article
- The Performance Impact of Product Innovation Strategies Academic Article
- The Performance Impact of an International Orientation on Product Innovation Academic Article
- The Second World Congress on the Management of Electronic Commerce Academic Article
- The Worth of Product Placement in Successful Films: An Event Study Analysis Academic Article
- The drivers of success in new-product development Academic Article
- The evolution of software pricing: from box licenses to application service provider models Academic Article
- The impact of channel function performance on buyer–seller relationships in marketing channels Article
- The impact of new product strategies Academic Article
- The influence of information ecology on e‐commerce initiatives Academic Article
- Transparency and empowerment in an investment environment Academic Article
- Trust and reciprocity with transparency and repeated interactions Academic Article
- Understanding Value-Added Resellers’ Assortments of Multicomponent Systems Academic Article
- When does CEO endorsement of sales & marketing leaders help firms? The role of heavy marketing emphasis Academic Article
- Why new industrial products fail Academic Article
- Winston/NEXTEL Cup: the triumph of the spectacle Academic Article