publication venue for
- A factor analytic study of the sources of meaning in hedonic consumption. 33:273-294. 1999
- A Comparative Analysis of New Product Programmes:. 28:5-29. 1994
- The Performance Impact of an International Orientation on Product Innovation. 22:56-71. 1988
- The Performance Impact of Product Innovation Strategies. 18:5-54. 1984
- Project NewProd: Factors in New Product Success. 14:277-292. 1980
- Introducing successful new industrial products. 10:301-329. 1976