Scholarly Works

ADVERTISING SCREAMERS VERSUS HUMMERS

Journal article

ADVERTISING SCREAMERS VERSUS HUMMERS

Authors

HEALEY JS; FISHER ME; HEALEY GF

Journal

JOURNAL OF ADVERTISING RESEARCH, Vol. 26, No. 6, pp. 43–49

Publisher

ADVERTISING RES FOUNDATION

Publication Date

December 1, 1987

ISSN

0021-8499

Associated Experts

Jeff Healey

Professor, FHSMED

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