ADVERTISING SCREAMERS VERSUS HUMMERS Journal Articles

authors

• Healey, Jeffrey Sean
• FISHER, ME
• HEALEY, GF

status

• published 

publication date

• December 1, 1987

has subject area

• 1505 Marketing (FoR)
• 2001 Communication and Media Studies (FoR)
• Marketing (Science Metrix)

published in

• Journal of Advertising Research  Journal

keywords

• Business
• Business & Economics
• Communication
• Social Sciences

start page

• 43

end page

• 49

volume

• 26

issue

• 6