Scholarly Works

ADVERTISING SCREAMERS VERSUS HUMMERS

Journal article

ADVERTISING SCREAMERS VERSUS HUMMERS

Authors

HEALEY JS; FISHER ME; HEALEY GF

Journal

JOURNAL OF ADVERTISING RESEARCH, Vol. 26, No. 6, pp. 43–49

Publisher

ADVERTISING RES FOUNDATION

Publication Date

December 1, 1987

ISSN

0021-8499

Associated Experts

Jeff Healey

Professor, Faculty of Health Sciences

Labels

Fields of Research (FoR)

Contact the Experts team

Get technical help

or

Provide website feedback