Overhauling the new product process Journal Articles

authors

• Cooper, Robert Gravlin

status

• published 

publication date

• November 1996

has subject area

• 1503 Business and Management (FoR)
• 1505 Marketing (FoR)
• Marketing (Science Metrix)

published in

• Industrial Marketing Management  Journal

keywords

• Business
• Business & Economics
• Management
• Social Sciences

Digital Object Identifier (DOI)

• 10.1016/s0019-8501(96)00062-4

start page

• 465

end page

• 482

volume

• 25

issue

• 6