Journal article
Success factors in product innovation
Authors
Cooper RG; Kleinschmidt EJ
Journal
Industrial Marketing Management, Vol. 16, No. 3, pp. 215–223
Publisher
Elsevier
Publication Date
8 1987
DOI
10.1016/0019-8501(87)90029-0
ISSN
0019-8501
Experts has a new look! Let us know what you think of the updates.
Provide feedback