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New product success in industrial firms
Journal article
New product success in industrial firms
Authors
Cooper RG
Journal
Industrial Marketing Management, Vol. 11, No. 3, pp. 215–223
Publisher
Elsevier
Publication Date
January 1, 1982
DOI
10.1016/0019-8501(82)90052-9
ISSN
0019-8501
Associated Experts
Robert Gravlin Cooper
Professor Emeritus, DeGroote School of Business
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Labels
Fields of Research (FoR)
35 Commerce, Management, Tourism and Services
3506 Marketing
3507 Strategy, management and organisational behaviour
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