Journal article
Drivers of green innovation and green acquisition: empirical evidence from the food and beverage industry
Abstract
Purpose Green innovation and green acquisition are key green marketing strategies. This paper aims to explore and compare the drivers of green acquisition and green innovation strategies firms adopt. Moreover, the moderating role of top management team (TMT) sustainability commitment is investigated. Design/methodology/approach The research model used secondary data based on 1,565 firm-year observations in the beverage and food industry in …
Authors
Wei Y; Pujari D
Journal
Journal of Business and Industrial Marketing, Vol. 40, No. 1, pp. 101–115
Publisher
Emerald
Publication Date
January 2, 2025
DOI
10.1108/jbim-03-2024-0198
ISSN
0885-8624