The drivers of success in new-product development Journal Articles

authors

• Cooper, Robert Gravlin

status

• published 

publication date

• January 2019

has subject area

• 1503 Business and Management (FoR)
• 1505 Marketing (FoR)
• Marketing (Science Metrix)

published in

• Industrial Marketing Management  Journal

keywords

• AGILE-STAGE-GATE
• Business
• Business & Economics
• IMPACT
• INNOVATION
• MANAGEMENT
• MARKET
• Management
• PERFORMANCE
• PERSPECTIVE
• STRATEGY
• Social Sciences
• TO-LAUNCH PROCESS

Digital Object Identifier (DOI)

• 10.1016/j.indmarman.2018.07.005

start page

• 36

end page

• 47

volume

• 76