A Comparative Analysis of New Product Programmes: Journal Articles

authors

• Kleinschmidt, Elko

status

• published 

publication date

• July 1994

has subject area

• 15 Commerce, Management, Tourism and Services (FoR)
• Marketing (Science Metrix)

published in

• European Journal of Marketing  Journal

keywords

• 35 Commerce, Management, Tourism and Services
• 3507 Strategy, Management and Organisational Behaviour

Digital Object Identifier (DOI)

• 10.1108/03090569410064436

start page

• 5

end page

• 29

volume

• 28

issue

• 7