Journal article
Industrial firms and the power of mission
Abstract
This article presents findings from some research which examined and analyzed the content of industrial firm mission statements. In particular, the specific components of industrial firm mission statements were analyzed to determine if there were any which “made a difference” in terms of firm performance. The findings suggest that some mission components seem to matter more than others and it is these to which managers of industrial firms …
Authors
Bart CK
Journal
Industrial Marketing Management, Vol. 26, No. 4, pp. 371–383
Publisher
Elsevier
Publication Date
7 1997
DOI
10.1016/s0019-8501(96)00146-0
ISSN
0019-8501