Journal article
Profiting from Partial Allowance of Ticket Resale
Abstract
For a seller that markets event tickets both in advance and on spot, a concern is that ticket resale may hurt its profitability. The conventional wisdom is for the seller to consider completely banning resale if possible. This article considers an alternative strategy in which resale is only partially restricted; specifically, resale is banned on spot but still allowed in advance. Using a two-period model in which buyers have discreet …
Authors
Geng X; Wu R; Whinston AB
Journal
Journal of Marketing, Vol. 71, No. 2, pp. 184–195
Publisher
SAGE Publications
Publication Date
April 2007
DOI
10.1509/jmkg.71.2.184
ISSN
0022-2429