Experts has a new look! Let us know what you think of the updates.

Provide feedback
Home
Scholarly Works
Profiting from Partial Allowance of Ticket Resale
Journal article

Profiting from Partial Allowance of Ticket Resale

Abstract

For a seller that markets event tickets both in advance and on spot, a concern is that ticket resale may hurt its profitability. The conventional wisdom is for the seller to consider completely banning resale if possible. This article considers an alternative strategy in which resale is only partially restricted; specifically, resale is banned on spot but still allowed in advance. Using a two-period model in which buyers have discreet …

Authors

Geng X; Wu R; Whinston AB

Journal

Journal of Marketing, Vol. 71, No. 2, pp. 184–195

Publisher

SAGE Publications

Publication Date

April 2007

DOI

10.1509/jmkg.71.2.184

ISSN

0022-2429