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Scholarly Works

Resource allocation in the new product process

Journal article

Resource allocation in the new product process

Authors

Cooper RG; Kleinschmidt EJ

Journal

Industrial Marketing Management, Vol. 17, No. 3, pp. 249–262

Publisher

Elsevier

Publication Date

August 1988

DOI

10.1016/0019-8501(88)90008-9

ISSN

0019-8501

Associated Experts

Elko Kleinschmidt

Professor Emeritus, DeGroote School of Business

Robert Gravlin Cooper

Professor Emeritus, DeGroote School of Business

Labels

Fields of Research (FoR)

35 Commerce, Management, Tourism and Services 3506 Marketing 3507 Strategy, management and organisational behaviour

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