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The Buying Brain: Secrets to Selling to the...
Journal article
The Buying Brain: Secrets to Selling to the Unconscious Mind
Authors
Obhi SS
Journal
Journal of Consumer Marketing, Vol. 28, No. 2, pp. 162–164
Publication Date
March 22, 2011
DOI
10.1108/07363761111116033
ISSN
0736-3761
Associated Experts
Sukhvinder Obhi
Professor, Faculty of Science
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Labels
Fields of Research (FoR)
35 Commerce, Management, Tourism and Services
3506 Marketing
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