publication venue for
- Collaborating to Innovate: Balancing Strategy Dividend and Transactional Efficiencies. 88:153-179. 2024
- Understanding Value-Added Resellers’ Assortments of Multicomponent Systems. 80:76-91. 2016
- Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities. 76:1-17. 2012
- The Worth of Product Placement in Successful Films: An Event Study Analysis. 73:44-63. 2009
- The Worth of Product Placement in Successful Films: An Event Study Analysis. 73:44-63. 2009
- Profiting from Partial Allowance of Ticket Resale. 71:184-195. 2007
- Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements. 47:107-107. 1983
- New Product Scenarios: Prospects for Success. 45:48-48. 1981
- The Dimensions of Industrial New Product Success and Failure. 43:93-93. 1979