Home
Scholarly Works
New Products: The Factors that Drive Success
Journal article
New Products: The Factors that Drive Success
Authors
Cooper RG
Journal
International Marketing Review, Vol. 11, No. 1, pp. 60–76
Publication Date
January 1, 1994
DOI
10.1108/02651339410057527
ISSN
0265-1335
Associated Experts
Robert Gravlin Cooper
Professor Emeritus, DeGroote School of Business
Visit profile
Labels
Fields of Research (FoR)
3506 Marketing
3507 Strategy, management and organisational behaviour
View published work (Non-McMaster Users)
View published work (McMaster Users)
Scholarly citations from Dimensions
Contact the Experts team
Get technical help
or
Provide website feedback