Journal article
Organizational antecedents of environmental responsiveness in industrial new product development
Abstract
The greening of new product development process has been under scrutiny by researchers, but the attention has been limited to consumer products. Based on a survey, this paper investigates the environmental responsiveness in industrial new product development in 82 industrial firms. In comparison to traditional NPD process in the extant literature, the findings revealed additional activities in the greening of industrial NPD. These activities …
Authors
Pujari D; Peattie K; Wright G
Journal
Industrial Marketing Management, Vol. 33, No. 5, pp. 381–391
Publisher
Elsevier
Publication Date
July 2004
DOI
10.1016/j.indmarman.2003.09.001
ISSN
0019-8501