publication venue for
- Opinion leadership vs. para-social relationship: Key factors in influencer marketing. 59:102371-102371. 2021
- Effects of online review positiveness and review score inconsistency on sales: A comparison by product involvement. 45:74-80. 2018
- Social bundling: A novel method to enhance consumers? intention to purchase online bundles. 35:106-117. 2017
- Retailer use of a professional social media network: Insights from franchising. 30:222-233. 2016
- An empirical analysis of tenant location patterns near department stores in planned regional shopping centers. 22:61-70. 2015
- An empirical examination of clustering and dispersion within Canadian shopping centers. 20:625-633. 2013