Unpacking conflicting evaluations and ambivalence in online hotel booking: The moderating role of perceived enjoyment in user retention
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Research
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ACCEPTANCE
Ambivalence
Business
Business & Economics
CUSTOMER SATISFACTION
DISTRUST
EXPERIENCE
INFORMATION-TECHNOLOGY
INTRINSIC MOTIVATION
Online hotel booking
PERCEPTION
Perceived enjoyment
Platform features
SYSTEMS
Social Sciences
TRAVEL
TRUST
User retention
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