The impact of brand equity on vertical integration in franchise systems
Journal Articles
-
- Overview
-
- Research
-
- Identity
-
- Additional Document Info
-
- View All
-
Overview
status
publication date
has subject area
published in
Research
keywords
-
AGENCY THEORY
-
Brand equity
-
Business
-
Business & Economics
-
DUAL DISTRIBUTION
-
Dual distribution
-
FINANCIAL PERFORMANCE
-
FIRM
-
Franchising
-
GOVERNANCE
-
MARKET
-
NETWORKS
-
OWNERSHIP REDIRECTION
-
Retailing
-
SURVIVAL
-
Social Sciences
-
UNIT-ROOT TESTS
-
Vertical integration
Identity
Digital Object Identifier (DOI)
Additional Document Info
start page
end page
volume
issue