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New Product Scenarios: Prospects for Success
Journal article
New Product Scenarios: Prospects for Success
Authors
Calantone R; Cooper RG
Journal
Journal of Marketing, Vol. 45, No. 2,
Publisher
SAGE Publications
Publication Date
January 1, 1981
DOI
10.2307/1251664
ISSN
0022-2429
Associated Experts
Robert Gravlin Cooper
Professor Emeritus, DeGroote School of Business
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Labels
Fields of Research (FoR)
35 Commerce, Management, Tourism and Services
3506 Marketing
3507 Strategy, management and organisational behaviour
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