New Product Scenarios: Prospects for Success Journal Articles

authors

• Calantone, Roger
• Cooper, Robert Gravlin

status

• published 

publication date

• 1981

has subject area

• 1505 Marketing (FoR)
• 1506 Tourism (FoR)
• Marketing (Science Metrix)

published in

• Journal of Marketing  Journal

keywords

• Business
• Business & Economics
• Social Sciences

Digital Object Identifier (DOI)

• 10.2307/1251664

start page

• 48

end page

• 48

volume

• 45

issue

• 2