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Advertising Substantiation and Advertiser...
Journal article

Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements

Authors

Healey JS; Kassarjian HH

Journal

Journal of Marketing, Vol. 47, No. 1,

Publisher

SAGE Publications

Publication Date

1983

DOI

10.2307/3203432

ISSN

0022-2429

Associated Experts

Jeffrey Sean Healey

Professor, Faculty of Health Sciences
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Labels

Fields of Research (FoR)

35 Commerce, Management, Tourism and Services3506 Marketing3507 Strategy, management and organisational behaviour
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