Journal article
Effects of online review positiveness and review score inconsistency on sales: A comparison by product involvement
Abstract
This study demonstrates the unique importance of online review positiveness and review score inconsistency in increasing product sales which vary for low and high involvement products. Two different datasets of online consumer reviews of high and low involvement products (i.e., musical instruments and digital music, respectively) and their associated sales ranks were obtained from Amazon.com. To extract sentiments, a document-based sentiment …
Authors
Eslami SP; Ghasemaghaei M
Journal
Journal of Retailing and Consumer Services, Vol. 45, , pp. 74–80
Publisher
Elsevier
Publication Date
November 2018
DOI
10.1016/j.jretconser.2018.08.003
ISSN
0969-6989