Journal article
Adoption and non-adoption motivational risk beliefs in the use of mobile services for health promotion
Abstract
Purpose The purpose of this paper is to validate empirically a theoretical model that integrates an innovative construct capturing consumers’ non-adoption risk belief associated with not using a mobile service designed to support them in a non-leisure activity. Design/methodology/approach A theoretical model contrasting perceived non-adoption risk to perceived adoption risk of a mobile service supporting health promotion was developed and …
Authors
Cocosila M; Turel O
Journal
Internet Research, Vol. 29, No. 4, pp. 846–869
Publisher
Emerald
Publication Date
August 5, 2019
DOI
10.1108/intr-04-2018-0174
ISSN
1066-2243