Project NewProd: Factors in New Product Success Journal Articles

authors

• Cooper, Robert Gravlin

status

• published 

publication date

• May 1980

has subject area

• 15 Commerce, Management, Tourism and Services (FoR)
• Marketing (Science Metrix)

published in

• European Journal of Marketing  Journal

keywords

• Business
• Business & Economics
• Social Sciences

Digital Object Identifier (DOI)

• 10.1108/eum0000000004906

start page

• 277

end page

• 292

volume

• 14

issue

• 5/6