authors
- Wright, James
- Hagen, Linda
- Uetake, Kosuke
- Yang, Nathan
- Bollinger, Bryan
- Chaney, Allison JB
- Dzyabura, Daria
- Etkin, Jordan
- Goldfarb, Avi
- Liu, Liu
- Sudhir, K
- Wang, Yanwen
- Wright, James R
- Zhu, Ying
How can machine learning aid behavioral marketing research?
Journal Articles
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Overview
status
publication date
- December 2020
has subject area
- 1505 Marketing (FoR)
- Marketing (Science Metrix)
published in
- Marketing Letters Journal