How can machine learning aid behavioral marketing research? Academic Article uri icon

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authors

  • Hagen, Linda
  • Uetake, Kosuke
  • Yang, Nathan
  • Bollinger, Bryan
  • Chaney, Allison JB
  • Dzyabura, Daria
  • Etkin, Jordan
  • Goldfarb, Avi
  • Liu, Liu
  • Sudhir, K
  • Wang, Yanwen
  • Wright, James
  • Zhu, Ying

publication date

  • July 16, 2020