Scholarly Works

Social bundling: A novel method to enhance...

Journal article

Social bundling: A novel method to enhance consumers? intention to purchase online bundles

Authors

Doha A; Ghasemaghaei M; Hassanein K

Journal

Journal of Retailing and Consumer Services, Vol. 35, , pp. 106–117

Publication Date

March 1, 2017

Associated Experts

Khaled S Hassanein

Dean, DeGroote School of Business

Maryam Ghasemaghaei

Associate Professor, DeGroote School of Business

Labels

Fields of Research (FoR)

35 Commerce, Management, Tourism and Services 3503 Business Systems In Context 3506 Marketing 3504 Commercial services 3507 Strategy, management and organisational behaviour 3509 Transportation, logistics and supply chains

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