New-product success in the chemical industry Journal Articles

authors

• Cooper, Robert Gravlin
• Kleinschmidt, Elko

status

• published 

publication date

• May 1993

has subject area

• 1503 Business and Management (FoR)
• 1505 Marketing (FoR)
• Marketing (Science Metrix)

published in

• Industrial Marketing Management  Journal

keywords

• Business
• Business & Economics
• FAILURE
• IMPACT
• INNOVATION
• Management
• Social Sciences

Digital Object Identifier (DOI)

• 10.1016/0019-8501(93)90034-5

start page

• 85

end page

• 99

volume

• 22

issue

• 2