Journal article
Criteria for screening new industrial products
Abstract
Screening new industrial product ideas—the initial GO/NO GO decision in the new product process—is a critical decision. This article reports the results of an extensive investigation into what criteria managers use in their screening decisions, and how these criteria are weighted and combined.
Authors
Cooper RG; De Brentani U
Journal
Industrial Marketing Management, Vol. 13, No. 3, pp. 149–156
Publisher
Elsevier
Publication Date
8 1984
DOI
10.1016/0019-8501(84)90027-0
ISSN
0019-8501