Criteria for screening new industrial products

Abstract

Screening new industrial product ideas—the initial GO/NO GO decision in the new product process—is a critical decision. This article reports the results of an extensive investigation into what criteria managers use in their screening decisions, and how these criteria are weighted and combined.

Authors

Cooper RG; De Brentani U

Journal

Industrial Marketing Management, Vol. 13, No. 3, pp. 149–156

Publisher

Elsevier

Publication Date

January 1, 1984

DOI

10.1016/0019-8501(84)90027-0

ISSN

0019-8501

Associated Experts

Robert Gravlin Cooper

Professor Emeritus, DeGroote School of Business

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