Journal article
Industrial firms' new product strategies
Abstract
This research examines the impact of the firm's product innovation strategy on performance results. A total of 19 strategy dimensions were uncovered, which capture the specific elements of firms innovation strategies. Three dimensions of performance, independent of each other, were also identified and were found to be closely linked to the strategy adopted. For a high-impact new product program, an aggressive strategy emphasizing sophisticated …
Authors
Cooper RG
Journal
Journal of Business Research, Vol. 13, No. 2, pp. 107–121
Publisher
Elsevier
Publication Date
April 1985
DOI
10.1016/0148-2963(85)90034-7
ISSN
0148-2963