Big data for social benefits: Innovation as a mediator of the relationship between big data and corporate social performance

Over the last decade, the use big data in firms has seen a rapid increase. Whilst scholars have begun to unpack the relationship between big data utilisation and financial performance, significant uncertainty exists about the ethical uses of this new asset. Whether firms use big data to improve social performance is a question explored in this study. Relying on organisational learning theory, we hypothesise that firms harness information from …