Determining Success Criteria for Financial Products: A Comparative Analysis of CART, Logit and Factor/Discriminant Analysis
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Overview
status
publication date
- July 1997
has subject area
- 1504 Commercial Services (FoR)
- 1505 Marketing (FoR)
- 1506 Tourism (FoR)
- Marketing (Science Metrix)
published in
- Service Industries Journal Journal