Journal article
Determining Success Criteria for Financial Products: A Comparative Analysis of CART, Logit and Factor/Discriminant Analysis
Authors
Deal K; EDGETT SJ
Journal
Service Industries Journal, Vol. 17, No. 3, pp. 489–506
Publisher
Taylor & Francis
Publication Date
July 1997
DOI
10.1080/02642069700000031
ISSN
0264-2069