Journal article
When does CEO endorsement of sales & marketing leaders help firms? The role of heavy marketing emphasis
Authors
Vaid S; Ahearne M
Journal
Industrial Marketing Management, Vol. 69, , pp. 185–197
Publisher
Elsevier BV
Publication Date
February 1, 2018
DOI
10.1016/j.indmarman.2017.08.017
ISSN
0019-8501