An Associative Interpretation of the Indirect McCollough Effect

Following an induction procedure in which a coloured grid is alternated with a square of a complementary colour, subjects report colour after-effects on both the grid orientation present during induction and the orthogonal non-induced grid orientation. The after-effect reported on the induced grid orientation is called the McCollough effect (ME). The after-effect reported on the non-induced grid orientation is called the indirect ME. There is …