Portfolio Management in New Product Development: Lessons from the Leaders—I Journal Articles uri icon

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abstract

  • This article, the second in a two part series, presents the results of an investigation into portfolio management practices: how leading firms manage their R&D portfolios; and insights and our recommendations for your company in order to achieve a higher return from your R&D investment.

    The article begins by discussing the linking of the portfolio to the business's strategy. This is followed by a look at the 1 0 top unresolved issues and barriers yet to be overcome by many firms attempting to implement a portfolio management system in their companies. The paper concludes with a recommended portfolio management process.

publication date

  • September 1997