Portfolio Management in New Product Development: Lessons from the Leaders—II Journal Articles uri icon

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abstract

  • This article presents the results of an investigation into portfolio management practices: how leading firms manage their R&D portfolios; and insights and our recommendations for your company in order to achieve a higher return from your R&D investment.

    Different portfolio methods currently in practice are presented followed by an in depth look at how different companies have tried to satisfy the three goals necessary for effective portfolio management: Maximizing the value of the portfolio; obtaining a balanced portfolio and linking the portfolio to the business's strategy.

publication date

  • November 1997