Journal article
Portfolio Management in New Product Development: Lessons from the Leaders—II
Abstract
Three goals were revealed by a study of portfolio management practices in industry: maximizing the value of the portfolio, achieving the right balance and mix of projects, and linking the portfolio to the strategy of the business. The first two goals were examined in the September–October 1997 issue of RTM (1). This second article describes several methods for realizing the third goal, including a strategic “buckets” model, a top-down method …
Authors
Cooper RG; Edgett SJ; Kleinschmidt EJ
Journal
Research-Technology Management, Vol. 40, No. 6, pp. 43–52
Publisher
Taylor & Francis
Publication Date
November 1997
DOI
10.1080/08956308.1997.11671170
ISSN
0895-6308