Social Categories as a Context for the Allocation of Attentional Control

Recent studies of cognitive control have highlighted the idea that context can rapidly cue the control of attention. The present study shows that faces can be quickly categorized on the basis of gender, and these gender categories can be used as a contextual cue to allocate attentional control. Furthermore, the results reported here reveal processes implicated in the development and operation of implicit social stereotypes. Three of 4 faces …