Scholarly Works

Group Bundling Versus Traditional Bundling in...

Group Bundling Versus Traditional Bundling in e-Commerce: A Field Experiment

Authors

Doha A; Ghasemaghaei M; Hassanein K

Pagination

pp. 919-928

Publication Date

January 1, 2016

DOI

10.1109/HICSS.2016.118

Associated Experts

Khaled S Hassanein

Dean, DeGroote School of Business

Maryam Ghasemaghaei

Professor, Information Systems

Labels

Fields of Research (FoR)

3503 Business Systems In Context 35 Commerce, Management, Tourism and Services 3507 Strategy, Management and Organisational Behaviour

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