Conference
Intention to use recommendation agents for online shopping: The role of cognitive age and agent complexity
Abstract
Online recommendation agents (RAs) are increasingly being made available to consumers to facilitate their online shopping decision making. However, some customers may perceive difficulty in using online RAs if they are too complex, particularly older adults who experience limitations in their cognitive abilities. Grounded in the theory of reasoned action, and the aging and information systems adoption literatures, this study proposes a …
Authors
Ghasemaghaei M; Hassanein K; Benbasat I
Publication Date
January 1, 2014
Conference proceedings
35th International Conference on Information Systems Building A Better World Through Information Systems Icis 2014