Conference
Identifying the conditions under which online reviews translate into product sales: A sentiment analysis approach
Abstract
Number of available online consumer reviews has increased dramatically. This research-in-progress study draws on Cue-Summation and Communication Persuasion theories to define and validate the online review positiveness as a multidimensional formative index and conduct a sentiment analysis, using secondary data from Amazon.com, to identify the conditions under which online reviews translate into product sales. Particularly, this study focus on …
Authors
Eslami SP; Ghasemaghaei M
Volume
2017-August
Publication Date
January 1, 2017
Conference proceedings
Amcis 2017 America S Conference on Information Systems A Tradition of Innovation