How Formal Control Influences Decision‐Making Clarity and Innovation Performance

Implementing formal planning instruments such as the stage‐and‐gate‐type system ( SGS ) and project management ( PM ) have long been seen as the key to new product development ( NPD ) success. They create the structure needed for managing NPD activities, supporting coordination among functional groups, reducing uncertainty and error, and assuring time and cost efficiency. But recent research presents ambiguous results, suggesting that SGS and …