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Group Bundling Versus Traditional Bundling in...
Conference

Group Bundling Versus Traditional Bundling in e-Commerce: A Field Experiment

Authors

Doha A; Ghasemaghaei M; Hassanein K

Pagination

pp. 919-928

DOI

10.1109/HICSS.2016.118

Associated Experts

Khaled S Hassanein

Dean, DeGroote School of Business
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Maryam Ghasemaghaei

Associate Professor, DeGroote School of Business
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Labels

Fields of Research (FoR)

3503 Business Systems In Context35 Commerce, Management, Tourism and Services3507 Strategy, Management and Organisational Behaviour
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