Oxytocin Modulates Charismatic Influence in Groups

Charismatic leaders have had tremendous effects on the fortunes and fates of individuals and societies across the world. Via verbal and nonverbal signaling, such leaders form profound emotional bonds with followers. Despite evidence for its powerful effects, we know very little about what facilitates the charismatic relationship. Here, we argue that the neuropeptide oxytocin (OT), known to be implicated in parent-child attachment, also enhances …