The effects of disorientation and cognitive absorption on adoption of in-depth recommendation agents: The moderating role of age and gender

Recommendation Agents (RAs) are increasingly being made available to consumers to facilitate their online shopping decision making. However, in the information systems (IS) literature, there is a lack of understanding about the appropriate design of RAs to suit both younger and older adults, as well as both males and females. Grounded in the aging, valence theories, and information systems adoption literature, this experimental study investigates the effects of disorientation and cognitive absorption on adoption of in-depth online RAs and explores the moderating role of gender and age on these associations.