Journal article
Trial marketing in the Pan-Canadian Early Detection of Lung Cancer Study
Abstract
BACKGROUND: Recruitment to clinical trials is suboptimal, increasing costs, and delaying the potential implementation of clinical advances. Among other barriers, the lack of marketing experience among trialists may limit recruitment. In this observational study, in the context of the Pan-Canadian Early Detection of Lung Cancer Trial, we assessed the value of a motivational survey of study participants in planning a tailored advertising campaign …
Authors
Rudkowski JL; Pond GR; Tremblay A; Johnston M; Goss G; Nicholas G; Martel S; Bhatia R; Liu G; Schmidt H
Journal
Clinical Trials, Vol. 17, No. 2, pp. 202–211
Publisher
SAGE Publications
Publication Date
April 2020
DOI
10.1177/1740774519895966
ISSN
1740-7745