Journal article
A Drive Through Web 2.0
Abstract
This study explored Facebook™ to capture the prevalence of driving safety promotion user groups, obtain user demographic information, to understand if Facebook™ user groups influence reported driving behaviors, and to gather a sense of perceived effectiveness of Facebook™ for driving safety promotion targeted to young adults. In total, 96 driving safety Facebook™ groups (DSFGs) were identified with a total of 33,368 members, 168 administrators, …
Authors
Apatu EJI; Alperin M; Miner KR; Wiljer D
Journal
Health Promotion Practice, Vol. 14, No. 1, pp. 88–95
Publisher
SAGE Publications
Publication Date
January 2013
DOI
10.1177/1524839911405845
ISSN
1524-8399