Can big data improve firm decision quality? The role of data quality and data diagnosticity

Anecdotal evidence suggests that, despite the large variety of data, the huge volume of generated data, and the fast velocity of obtaining data (i.e., big data), quality of big data is far from perfect. Therefore, many firms defer collecting and integrating big data as they have concerns regarding the impact of utilizing big data on data diagnosticity (i.e., retrieval of valuable information from data) and firm decision making quality. In this …