The effect of an infographic promotion on research dissemination and readership: A randomized controlled trial Academic Article uri icon

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abstract

  • CLINICIAN’S CAPSULEWhat is known about the topic?Infographics are graphical illustrations of complex ideas that are broadly shared on social media platforms.What did this study ask?What is the effect of a social media strategy using infographics on the readership and dissemination of research articles?What did this study find?Infographic articles were associated with increased Altmetric scores and abstract views, but not full-text views.Why does this study matter to clinicians?The promotion of articles with infographics may increase awareness and dissemination of research findings among clinicians.

authors

  • Huang, Simon
  • Martin, Lynsey J
  • Yeh, Calvin H
  • Chin, Alvin
  • Murray, Heather
  • Sanderson, William B
  • Mohindra, Rohit
  • Chan, Teresa
  • Thoma, Brent

publication date

  • November 2018