Journal article
Niche market or mass market?
Abstract
The definition of a niche or a mass market is based on the ranking of two variables: the monopoly price and the product mean value. We characterize properties of the demand function that determine this ranking without calculation of the variables.
Authors
Ivanov M
Journal
Economics Letters, Vol. 105, No. 3, pp. 217–220
Publisher
Elsevier
Publication Date
December 2009
DOI
10.1016/j.econlet.2009.08.003
ISSN
0165-1765