Conference
Dynamic Capabilities for Environmental Sustainability (DCES): Antecedents and Characteristics
Abstract
The development and marketing of green products represent a way for firms to both contribute to the achievement of environmental sustainability and be successful. However, developing green products while being successful require development of unique dynamic capabilities that enable the integration of sustainability issues into product development. Dynamic capabilities for environmental sustainability are defined here as the firm’s ability to …
Authors
Dangelico RM; Albino V; Pujari D
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Pagination
pp. 125-125
Publisher
Springer Nature
Publication Date
2015
DOI
10.1007/978-3-319-11797-3_78
Conference proceedings
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN
2363-6165