Elderly subjectivation in materials on health education/communication: an analysis from a Foucauldian perspective

Abstract Recent investments in the elderly population show a change in the general way of thinking, which implies the construction of new power dynamics, mainly the biopolitical one. The growing discourse of “active and healthy aging” marks a displacement from the scope of social assistance to that of health, with prevention and promotion actions. In this article, backed by Foucauldian notions on power/knowledge, emphasizing the biopower …